Claude c hopkins biography of abraham

          Scientific Advertising is a book written by Claude C. Hopkins in and is cited by many advertising and marketing personalities as a "must-read" book..

          Jay Abraham, highly regarded as one of the greatest marketing consultants of the 20th century, says that he has read the original "Scientific Advertising.

        1. In this interview, legendary marketer Jay Abraham talks about how Scientific Advertising changed the course of his career and life.
        2. Scientific Advertising is a book written by Claude C. Hopkins in and is cited by many advertising and marketing personalities as a "must-read" book.
        3. Claude C. Hopkins () was a pioneer in the advertising industry.
        4. Claude Hopkins was the godfather of direct response marketing, and the two books here (now printed as one) changed the game for everyone.

          5. Claude C. Hopkins

          American advertiser and author

          For the jazz pianist, see Claude Hopkins.

          Claude C. Hopkins (1866–1932) was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.

          Biography

          Claude C. Hopkins was born in Hillsdale on April 24, 1866, received his education at Ludington and later attended a commercial school in Grand Rapids[1].

          He worked for various advertising companies, including Bissell Carpet Sweeper Company, Swift & Company, and Dr.

          Shoop's patent medicine company. According to David Ogilvy, in 1907, at the age of 41, Hopkins was hired by Albert Lasker, owner of Lord & Thomas advertising, at a salary of $185,000 a year (equivalent to $6,049,500 in 2023).[2] Hopkins insisted copywriters research their clients' products and produce "reason-why" copy.

          He believed that a good produc